Our story
We believe better research leads to better decisions
SurveyPlus was founded on a simple idea: that every organization — regardless of size or budget — deserves access to high-quality market intelligence. We've spent over 15 years making that a reality.
From a small team with big questions
SurveyPlus started in 2009 with a team of five researchers who were frustrated by how inaccessible quality market data was for growing businesses. Enterprise firms had armies of analysts; everyone else was guessing.
We set out to change that — building a research practice that combined academic rigor with practical business thinking. Over the years, we've grown into a full-service insights firm serving clients across Africa, Asia, and beyond.
Today, our team of 80+ researchers, analysts, and consultants works with startups, NGOs, government agencies, and Fortune 500 companies alike — all united by the same goal: turning data into decisions that matter.
Our mission
To make world-class market research accessible, actionable, and human — so every organization can make decisions with confidence.
What we stand for
Our values aren't wall art — they shape how we work with every client, on every project.
Curiosity
We ask the questions others overlook. Great research starts with genuine curiosity about people, markets, and behavior.
Clarity
We translate complexity into plain language. Every report we deliver is designed to be understood and acted on — not filed away.
Integrity
Our findings are honest, even when they're uncomfortable. We never shape data to fit a narrative — we let the evidence speak.
Partnership
We work alongside our clients, not just for them. Your success is our benchmark, and we stay engaged from brief to boardroom.
Trusted by organizations across sectors
10+
Clients served
50+
Research projects completed
2+
Countries covered
5+
Years of experience
The people behind the insights
Our team brings together expertise in research design, data science, behavioral economics, and strategic consulting.
Dr. Olubanjo Adetunji
Director
With a PhD in Management and over 20 years in the field, With a passion for evidence-based decision-making, Banjo co-establishes SureyPlus' vision, goals and objectives
Dr. Olugbenga Abe
Director
Gbenga has a PhD in Demographics and Social Statistics and oversees all research design and methodology, ensuring every study meets the highest standards of rigor and validity.
Daniel Soladoye
Research
Daniel leads the field research team and also supports SurveyPlus' research design and methodology activities across multiple sectors
Jude Ewemade
Analytics
Jude leads our data science team, specializing in predictive modelling, segmentation, and turning complex datasets into clear stories.
Ready to work with us?
Whether you have a specific research brief or just an idea, we'd love to start a conversation.
Get in Touch